The brand identity for FLI cannabis lifestyle products was created to stand out in an industry that is experiencing phenomenal growth. The retail landscape is populated by decades-old brands and newly funded startups, all clamoring for shelf space.
As part of the in-depth brand identity development process, a wide range of products had to be considered. Many of the FLI products are still in development and will be added to the collection when tested and approved for production. An evolutionary branding system was designed to be flexible and allow for future expansion.
